The most important thing about the product is making sure it addresses the customer need. I wanted to share my experience with one tool that made it easy to distribute and get feedback for an iOS app. You should use this or similar tools for your application or you will run a risk of shipping a dud. You can have the best architecture, you can have the sleekest styles and the coolest user interface, but if you can’t get the users to use your app – it’s not worth much. To minimize the risk of shipping a dud because of wrong features or system incompatibility I highly recommend that you conduct a private beta using a tool like TestFlight . If you are building an iOS app, TestFlight allows you to upload a build of your app and then invite your beta testers to try the app out. The first thing to do is to sign up for a TestFlight account. Once you have set up an account you can start inviting members of your team. When your team joins you can gather their device identifiers
Mike Borozdin - Kubernetes @ Google. Previously: Dir of Eng @ DocuSign, Lead @ Microsoft. I help companies focus and engineers grow.