Software + Management // by Mike Borozdin

I hate meetings, emails and phone calls.  Does that mean I am a complete introvert that doesn’t like talking to people?  Not at all!  I just hate telling the same story or giving people the same answer over and over again. In defense of meetings – I actually love the richness of communication that face-to-face communication offers.   However, what I find is a lot of folks actually do not take full advantage of this communication and are sort of half there.  Often times I look at a meeting and everyone but a couple of people are on their computers checking e-mail.  What’s the point of being in the same room if that’s what you are going to do? Meetings, e-mails and phone calls miss a key component that new means of communication offer.  That key component is broadcasting.  A lot of information that people need is actually relevant for a lot of people.  When I created DocuSign DevCenter I specifically tried to push most of the communication to the forum.  At first people were re