Software + Management // by Mike Borozdin

Different engineers have different calling, some create mass-market products and some create local solutions.  There is a problem when you use the wrong personality for a wrong project.  More specifically if you apply “solution mindset” to a product problem you end up getting crap. I love opening up Apple packages.  Over the years I’ve been spoiled by Steve Jobs’s drive to deliver amazing out of box experience and intuitive interfaces.  I open up the box, the device is most likely going to be charged and within minutes will start making my life better and more fun. I also like putting stuff together.  I learn new computer languages, model airplanes, do-it-yourself electronics kits.  It’s really awesome to pick up a new language, start playing around with tools and let my creative side go nuts. My suspicion is that I am not alone.  Most of the people have two modes – have fun because things are intuitive and easy, and have fun because things are flexible and powerful. In my en