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Have you checked your Google Plus Page Lately?


I have not.  You probably have not either.  What happened?  After the initial big push, the redesign of Google’s online properties and everyone’s almost automatic enrollment in the service, it has fizzled.

When I meet people in real life and I want to socially connect with them I don’t ask them if they have a Google Plus account.  Most of them have Facebook and use it.

Google Plus has come out with Circles, which were really nice but it sort of stopped there.  Facebook in the meantime added some simple ways to protect your privacy.  It’s not as elaborate as the Google Plus Circles but enough to stop an average Joe from switching.

In the meantime Facebook has also released subscriptions, dynamics lists, changed their UI around photos and that’s just the stuff we know.

It sure looks like right now Facebook is moving a lot faster.  That paired up with already built in Social DNA and a massive lead leaves Google Plus in the dust.  What happens now?  I think Google Plus needs some killer features that tie it in with other popular Google Plus services:
- Google Maps for mapping your friends
- Google Reader
- Google Voice
- Profile analytics and company pages.
Not only Google Plus needs to do this type of stuff, it also needs to do it pretty fast or it will go by the way of Orkut.


Comments

David Lukas said…
It's not hard for me to believe that unless fb makes a grievous error, nobody else will compete irrespective of resources devoted. That said, Google had to at least take a shot at unseating fb, despite the long odds, because of the sheer market potential involved. But fb has possibly the most powerful network effect enjoyed by any company on earth working in its favor. Its users have also made a very large investment, over a long period of time, in creating content, uploading media, and other things like refining who comes up on news feed, etc. So there is a lot of stickiness despite what might nominally seem like a costless switch to G+. My $0.02

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