Skip to main content

Selling on Experiences - How Apple Infiltrated My Living Room with HBO NOW

One of my core beliefs about products has recently been reaffirmed: products are only as valuable as
the experiences they enable. As you are creating, designing, or marketing your product, your efforts might fall short if you ignore this key lesson. In short, lead with what your product features will allow people to do.

In the last couple of weeks, Apple has infiltrated my living room. In spite of the fact that now Apple has introduced duplication of functionality and a couple of extra cords – something I have been resisting for years.

The story starts with me getting the original Xbox and connecting it to the “Windows Media Center," a product I worked on at one point in my life.  Since the original Xbox, I have been loyal to that platform.  I have even hung on to my Xbox 360 even though my Windows Media Center PC has gone away.

Xbox 360 allowed me to cut my cable cord: I used Hulu, Netflix and digital antenna and got more TV than I really wanted in my life.  There was no reason to pay a cable company $60+ (http://arstechnica.com/business/2014/05/shocker-cable-tv-prices-went-up-four-times-the-rate-of-inflation/)

One of my favorite shows – Game of Thrones – will be enabled on HBO NOW and for next season, which starts on April 12th.  The only way to get Game of Thrones streaming elegantly on the TV in my living room was to buy Apple TV.  HBO has signed a deal with Apple to have exclusive rights to broadcast Game of Thrones.   So we ended up buying an Apple TV and signed up for HBO NOW so that next weekend we can watch the season premier.

You can argue that Xbox is still a better device which can play games like Borderlands. You can argue that it has more horsepower. You can talk about the features until you're blue in the face, but for the average consumer the experiences are what matter. In this case, Apple has enabled an experience that I wasn’t able to get with Xbox. And so, Apple has infiltrated my living room.

After getting the Apple TV, I can tell you that it’s actually pretty good and has it’s advantages, but I would have never known about it if Microsoft was able to get Game of Thrones to broadcast on Xbox.  The key takeaway is: marketing Game of Thrones instead of Apple TV features is what got me to get the device - I discovered the features later.

-mb

PS: if you liked this article you might also want to check out this blog post about starting a mobile app: http://www.mikebz.com/2013/07/so-you-want-to-start-mobile-app-business.html 
Post a Comment

Popular posts from this blog

Lessons from my 9 Year Journey with DocuSign

After over 9 years at DocuSign I am taking on a new challenge.  It’s been phenomenal seeing the
company grow from from 25 to 2000 employees.  DocuSign has changed the way the people do business and I am proud of it.  The next chapter is going to be heading up software development at Tempo Automation - a 25 person startup that is changing the way people produce electronics.  While I am extremely excited about the future, this is a good time to reflect on my journey and share the things that contributed to the success and things that I will do differently next time around.
1: Focus on the Customer One of the key things that contributed to the success of DocuSign and my personal career is relentless focus on the customer success.  From the very beginning our CTO has taken meetings, listened and prioritized requests and feedback coming from customers.  People who could not be bothered by customer requests didn’t last long.  As a result over time our engineering team retained and reward…

Highly Effective Software Teams

A few weeks ago our Board of Directors asked me to present my assessment of the state of software.
 I was hired to organize and grow the software team and the directors wanted to know what kind of a team we needed to build.  I was hoping that I can just reference an article somewhere that would give me the answer, unfortunately I didn’t find anything suitable. During my research I did find some great material that will be helpful if your job is to put together a highly effective software team.
A highly effective software team has the following key characteristics: dependable, committed to shared goals, passionate about technology, respectful and compassionate.  These are not limited to technology industry, it can easily apply to finance, medicine, or sports as well.  Below is the summary and references that I found. Dependable If you are creating a software product, you need to deliver your software to your users.  Your users need to know that you are able to solve their problems on …

SDET / QA Engineer Interview Checklist

After interviewing and hiring hundreds of engineers over the past 12+  years I have come up with a few checklists.  I wanted to share one of those with you so you could conduct comprehensive interviews of QA Engineers for your team.

I use this checklist when I review incoming resumes and during the interview.  It keeps me from missing areas that ensure a good team and technology fit.  I hope you make good use of them.  If you think there are good questions or topics that I have missed - get in touch with me!


SDE/T or QA Engineer interview checklist from Mike Borozdin
If you like this checklist you might want to check out these posts:
Emotional Intelligence in Software Teams  and Good-bye manual tester, hello crowdsourcing!