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Showing posts from April, 2015

Selling on Experiences - How Apple Infiltrated My Living Room with HBO NOW

One of my core beliefs about products has recently been reaffirmed: products are only as valuable as
the experiences they enable. As you are creating, designing, or marketing your product, your efforts might fall short if you ignore this key lesson. In short, lead with what your product features will allow people to do.

In the last couple of weeks, Apple has infiltrated my living room. In spite of the fact that now Apple has introduced duplication of functionality and a couple of extra cords – something I have been resisting for years.

The story starts with me getting the original Xbox and connecting it to the “Windows Media Center," a product I worked on at one point in my life.  Since the original Xbox, I have been loyal to that platform.  I have even hung on to my Xbox 360 even though my Windows Media Center PC has gone away.

Xbox 360 allowed me to cut my cable cord: I used Hulu, Netflix and digital antenna and got more TV than I really wanted in my life.  There was no reason…