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Showing posts from July, 2013

So you want to start a mobile app business...

I wrote this letter to a friend of mine who was looking for a technical co-founder for a mobile-first
startup.  I figured it might be a good idea to share this with my readers (after a bit of cleaning up).
Letter to Chris: Hey man!  I am glad you got your entrepreneurial juices flowing.  So here is what I can tell you about exploring your idea further.

First of all there are a lot of ideas floating around and a bunch of people are building apps, however there are very few *good* ideas.  I trust that you have a good idea because I know you are a smart guy.

How do you prove to people that it's a good idea?  Actually building stuff is just a part of the equation.  Getting it connected to customers is the bigger part.  Think about it as if you were looking for oil.  Imagine you approach an engineer and say, "I need to drill for oil!" Drilling for oil is useful but where and how much oil is there is the bigger question.

How does this relate to your business?  First thing fir…